M&A

Content kings: Are betting media acquisitions here to stay or just a fad?

EGR North America considers whether other operators will move to bring content resources in-house and look to build thriving media businesses of their own to help lower CPAs

As the old adage goes, content is king. And it seems DraftKings has once again proved itself a trendsetter as its acquisition of betting broadcaster VSiN has shone a light on the value of owning one’s content. As with product and trading technologies, operators are coming around to the idea that building a content and…

David vanegmond | DraftKings | M&A | media | Media partnership | Sports betting

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