Colossus Bets CEO: Without innovation, racing will continue to lose ground on sports betting

Marantelli says legacy technology and lack of competition has stunted innovation in racing betting products in North America

After going live with its first US horseracing partner this month, Colossus Bets plans to launch its cash-out function on North American racing pools within the next few months. Although adoption is slow in the US, Colossus CEO Bernard Marantelli anticipates that horseracing operators will quickly realise they need to adopt new innovations or continue…

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