Biding its time: 888’s hunt for the perfect media partnership

Considering its largely independent and multi-product approach, 888 US chief Yaniv Sherman outlines the firm’s hopes and expectations for a future deal

Gold rush is perhaps the perfect term for the opening up of the US betting space. In the 16 months since PASPA was repealed, the market has been inundated with action from operators seeking hasty partnerships with betting suppliers and media partners to be as early into the market as possible. But amid the constant…

888 | Media partnership | New Jersey | Pennsylvania | Poker | Sports betting | Strategy