Interview

Betting on Bilzerian: How a social influencer model might keep down acquisiton costs

By leveraging Instagram star Dan Bilzerian’s massive following to cut CPAs. BlitzBet’s executives explain what enticed them over to the start-up

Anyone that has spent any time on Instagram will be somewhat familiar with the bare rocky chest, grizzly beard, and various assault rifles associated with social media star Dan Bilzerian. Having amassed an Instagram following of 32 million, with a daily growth rate of 20,000 new fans, Bilzerian has been crowned (by his own following…

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