Sports betting

Analysis: William Hill and the brave new world of US sports betting

William Hill is targeting the US as a major growth opportunity, but what does the potential market really look like?

William Hill looks almost unrecognisable from the firm many had consigned to the virtual scrapyard barely 12 months ago. An operational turnaround (Australia aside) and a return to online growth has it looking outward for the first time in a while and its setting its sights on a very long-term opportunity. The good ship Hills is setting…

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