Long read

A different ball game: Why sports bettors are flocking to golf

With bookmakers reporting record golf handle on this year’s Masters, what’s fueling this huge growth and how can a cornucopia of derivative markets and in-play betting opportunities help grow the sport’s appeal?

When Japan’s Hideki Matsuyama tapped in a foot-long putt on the 18th hole to claim his first Masters win and slip on the coveted green jacket, traders at most betting firms toasted a favorable and profitable result. The 29-year-old had generally been priced up as a 40/1 and 50/1 chance before the tournament started at…

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