Interview

A design for success? 888 on scaling up the US with the Sports Illustrated partnership

EGR NA chats to 888 CEO Itai Pazner about the firm’s partnership with one of America’s leading sports publishers and how media can propel 888's US dominance

888 hit the headlines in April when EGR exclusively revealed the firm was in talks with Authentic Brands Group (ABG) over a potential sports betting partnership with the publishers of Sports Illustrated (SI), one of America’s biggest sports-themed publications. The wide-ranging media partnership, which was sealed in June, sees the creation of the SI Sportsbook,…

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