EGR North America 93
ANALYSIS: Esports betting: The next big thing or ancillary niche?
With New Jersey operators able to take wagers on esports for the first time in mid-November, Brad Allen finds out what the US market makes of the esports betting opportunity
COVER FEATURE: What’s the big deal?
As media behemoths like Fox Sports and Yahoo enter the betting realm for the first time, Nicole Macedo looks at where the next wave of media partnerships might come from
PROFILE: Making connections
Sports media broadcaster SportsGrid has set its sights on being the “connective tissue” between consumers and betting operators. EGR NA talks to co-founders Louis Maione and Jeremy Stein to find out more about its data-driven content
Q&A: A new frontier
Having made the move from Europe to the US, Golden Nugget’s trading chief Paul Chopin discusses the differences in the US market and how the casino brand handles sharp money
OPINION: What legal betting in California could look like
Ifrah Law associate Andrew Silver details the online sports wagering momentum in the Golden State