EGR North America 91

ANALYSIS: Making hay with free-to-play

Brad Allen examines the latest free-to-play offerings and which products are making their mark with US punters

COVER FEATURE: Keeping an eye on theScore

With theScore being the first media company to operate its own betting product in the US, Nicole Macedo talks to CEO John Levy just a month after launch to see how the sports media giant plans to take on the likes of Fox Bet and FanDuel

FEATURE: Touchdown

With the new NFL season now in full swing, EGR North America finds out what the new betting product launches are and why timing and promotional pull is key to drawing in customers

Q&A: Fighting talk

IMG Arena vice president Freddie Longe explains why the firm has turned its attention to UFC and the importance of having an official data feed for the sport