EGR North America 103

NEWS ANALYSIS: What’s that coming over the Hills?

EGR North America analyzes whether Caesars Entertainment has over- or undervalued Hill’s potential in the US market and what could happen to both parties’ market access and B2B deals

COVER FEATURE: Strike up the brand 

US operators are pulling out all the stops to capture customer attention by plowing money into high-profile partnerships with big names but who is winning the marketing war right now? Nicole Macedo finds out

FEATURE: Singles club

As Canada pins its hopes on a private member’s bill to allow provinces to permit single-event sports betting, Julian Rogers explores how this could repatriate money gambled with offshore sites

Q&A: Gaining traction

Kindred US SVP Manuel Stan discusses Pennsylvania, market share expectations, and targeting new markets such as Virginia and Iowa

OPINIONS: US sport is back with a bang – but make sure to hedge accordingly

Brandon Walker, head of business development at Amelco, looks at how sport has bounced back and the need for operators to prepare for a long and challenging winter ahead if lockdown 2.0 hits

Rising security challenges

Dave Champion, global head of online gaming at American Express subsidiary Accertify, Inc., considers the most pressing fraudulent activity facing the industry right now