EGR North America 102

COVER FEATURE: Making a point

As PointsBet confirms a media partnership with Comcast-owned network NBC Sports, Nicole Macedo talks to US CEO Johnny Aitken to find out how this tie-up differs from the more affiliate-style media deals in the industry and how it has set its sights on winning 10% of market share in each state it enters

FEATURE: Socially accepted

Julian Rogers explores the social casino scene since its exponential growth a decade ago and finds out if it is still proving popular as brick-and-mortar casino chains continue to invest in new F2P products

Q&A: Knowing the Score

TheScore CEO John Levy chats to EGR North America on the roll out of its sportsbook, the ScoreBet, in Colorado and how the Canadian sports media firm is streamlining the journey between its media and betting apps to encourage more cross-sell

OPINION: The evolution of instant-win games

Rhydian Fisher, CEO of IWG, assesses emerging trends from within the instant-win games market and highlights how the vertical is primed for future growth