Bet365 heads into 13th state with Tennessee launch
UK-based operator now live in 13 US states after launching in Illinois last week, with firm set to face off against 11 other sportsbooks in the market
Bet365 has launched in Tennessee, days after going live in Illinois and just before March Madness tips off.
The UK-headquartered firm arrives in a market which recorded gross handle of $413.5m last month, down from handle of $543.6m in January.
The Tennessee Sports Wagering Council does not provide an operator breakdown of performance, nor does it provide gross revenue data.
Tennessee is currently home to 11 other live sports betting operators, including DraftKings and FanDuel, as well as local brands Tennessee Action 24/7 and ZenSports.
Bet365 is now listed on the Tennessee Sports Wagering Council’s approved licensees and registrants list as Hillside (Tennessee) LLC (d/b/a bet365).
The operator’s arrival in Tennessee comes after launching in Illinois last week, with both going live for the start of the college basketball tournament, which begins on March 20.
Bet365 is offering new and eligible customers a ‘bet $5 and get $150 in bonus bets’ promotion, along with Tennessee having been super boosted to win their opening game of March Madness.
In the men’s side of the bracket, the second seed Tennessee Volunteers face 15th seed Wofford on March 20, while the women’s side, ranked 16th, will square off against number one seed South Carolina.
On the Tennessee launch, a bet365 spokesperson said: “Tennessee’s passionate sports fans have an insatiable appetite, and we are incredibly excited to present our fully stocked menu of offers, boosts, and more with them.
“Without question, new and eligible bettors in the Volunteer State will enjoy the bet365 Never Ordinary experience, which features great offerings like amazing bet boosts, the fastest in-game product, and same game parlays.”
The online-only operator is now available in 13 US states, including Ohio, Colorado, Iowa, and the aforementioned Illinois.
Tennessee launched mobile betting in November 2020, after legislation passed the year prior.