BetMGM unveils first online casino commercial with Jamie Foxx
GRAMMY winner fronts up Las Vegas-inspired spot, with the US operator leaning into its in-person benefits for customers as a key acquisition tool
BetMGM has rolled out its first online casino commercial in the US featuring brand ambassador and actor Jamie Foxx.
The 30-second spot, which debuted yesterday, March 4, is entitled ‘Vegas Lights’ and plays on the ties between BetMGM’s online offering and the land-based legacy of MGM Resorts International.
The commercial sees Foxx using the BetMGM app around Las Vegas as he visits several MGM Resorts’ destinations in the city.
The 57-year-old visits the Bellagio, ARIA Resort and Casino, and MGM Grand, while showcasing the in-person rewards BetMGM players can win for playing online.
As Foxx walks down the Las Vegas Strip, iconic landmarks light up behind him as he espouses on such benefits as free hotel stays and show tickets for BetMGM online casino players.
Created in partnership with BetMGM’s agency of record, Highdive, the commercial will air in five North American markets where BetMGM operates online casino.
Those jurisdictions are Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario.
Casey Hurbis, BetMGM chief marketing officer, said: “Jamie Foxx is an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM.
“This spot brilliantly captures BetMGM’s major differentiator of blending online and in-person casino experiences.”
Foxx added: “BetMGM has been a phenomenal company to work with the past few years and creating this new commercial for their online casino was no exception. I love the way the spot turned out.”
Mark Gross, Highdive co-founder, concluded: “No one lights up Vegas like BetMGM and Jamie Foxx. Our new ‘Vegas Lights’ spot showcases how BetMGM Casino, and its real-life connection to Vegas, can make every moment feel like a win.”
The debut of the online casino spot comes after BetMGM tapped Foxx to front its ad campaign for the start of the NFL season in September.
Foxx has worked with the MGM Resorts and Entain JV since 2020 when he came on board for a new sports betting campaign.