Betr adds former DAZN exec to media division’s senior team
Daniel Mass drafted in as head of media revenue, partnerships and strategy to work with brand’s head Mike Denevi following initial success of the arm
Betr has hired former DAZN and CBS exec Daniel Mass as the group’s new head of media revenue, partnerships and strategy.
Mass, who will be based in New York, will play a key role in the development of the micro-betting operator’s media division alongside the arm’s head, Mike Denevi.
Betr was co-founded by Joey Levy and YouTuber Jake Paul in January 2022, with the operator launching its media division 18 months ago.
The arm, which serves as a customer acquisition tool for Betr’s B2C operations, boasts more than six million followers across social media while partnering with brands such as Celsius and Gametime.
Mass joins the business after four years with Wave Sports and Entertainment across several roles.
He originally joined the sports media agency as VP of partnerships in February 2020 before being made SVP of partnerships in July 2021.
Less than 12 months later, Mass stepped up to become SVP of commercial. In October 2022, he was appointed EVP of commercial.
During his time with the business, Mass scaled original content including New Heights with NFL stars and brothers Jason and Travis Kelce.
The exec previously served as VP of rights partnership for streaming giant DAZN, as well as director of business development for CBS Interactive.
Taking to LinkedIn, Mass said: “I’m thrilled and grateful to be joining the world-class team at Betr to develop, grow, and monetize their burgeoning media and content business.
“The work Mike Denevi and crew have done in a mere 18 months to launch and propel Betr to become the fastest-growing sports betting media brand in the US has been truly meteoric.
“I’m eager to get to work to scale our commercial, partnerships, and content efforts even further and accelerate the growth of our core gaming business.”
CEO Levy added: “This is a critical hire for our business that positions us to build Betr Media into a large bonafide revenue-generating business – in addition to the primary benefit our media arm serves, which is to create unfair customer acquisition economics for Betr Gaming.”