BetMGM and Bally’s team up on new sports betting broadcast
Live on the Line to focus on sports betting and ‘hardcore’ US bettors across Sinclair Broadcast Network
Bally’s and BetMGM have agreed a partnership to launch the Live on the Line TV broadcast, the first sports betting geared program across the Sinclair Broadcast Group’s regional networks.
The show will air weekdays at 12:00 PM ET across Bally Sports’ 19 regional sports network brands (RSNs), the Bally Sports app and Stadium.
“Live on the Line, powered by BetMGM, delivers up-to-date information for the hardcore betting audience, while offering unique and entertaining fun content for casual fans,” BetMGM said in a statement confirming the launch.
The first show debuted earlier this week and aims to highlight national sports betting storylines with a regional appeal, by providing expert picks while looking ahead to the day’s matchups.
Stadium, Sinclair’s 24/7 multi-platform sports network, is producing the hour-long show in coordination with Bally Sports out of its Chicago-based studio.
Custom BetMGM graphics, set integrations, and interactive elements will be utilized as part of the weekday program.
“This marks a significant step for the company as we combine resources across our sports portfolio to launch our first RSN-wide sports betting program,” Bally Sports president Steve Rosenberg said.
“Our collaboration with BetMGM further builds upon our programming strategy to offer fans new, informative, and entertaining content that aims to drive increased interest around our live game broadcasts,” Rosenberg added.
The hour-long program, which is hosted Brad Evans, Dani Klupenger, and Camron Smith, will feature BetMGM celebrity and athlete brand ambassadors, odds experts, RSN guest analysts, and more.
Brad Evans first rose to prominence at Yahoo! Sports before joining Bally Sports as a full-time contributor. Evans also hosts a live daily fantasy and gambling radio show Fade the Noise on SiriusXM Fantasy Sports Radio.
BetMGM chief revenue officer Matt Prevost welcomed the new partnership with Bally Sports.
“We’ve found a great partner in Bally Sports and are confident that Live on the Line is going to be one of the industry’s leading sports betting-centric shows,” he added.