Tipico builds on New Jersey sportsbook with igaming launch
German operator targets Garden State punters with new in-house developed casino app
Tipico has launched a complementary online casino offering in New Jersey to its previously launched debut US sportsbook.
The site, which can be accessed by existing sportsbook users, is available on desktop or via standalone mobile apps for iOS and Android devices.
The firm is offering deposit matching, free spins, risk-free play and deposit reload match offers to attract New Jersey players.
Tipico has partnered with Ocean Casino Resort for licensing in New Jersey and plans to expand the online casino product to additional states in 2022, pending regulatory approvals.
Tipico US CEO Adrian Vella hailed the launch of the New Jersey online casino offering as a “natural complement” to the firm’s sportsbook, paying tribute to the many months of development work involved in the project.
“With a growing number of US states open or regulating legal online casino activity, driving an average of $100m in gross gaming revenue each month per state, this addition to our suite of products will be a key driver of growth for Tipico in North America in 2022,” Vella explained.
“We are confident that this seamless, multi-state single-sign-on expansion of our product suite will advance our ability to acquire high-quality players in New Jersey and beyond and retain them for the long-term as we roll out frequent new features,” he added.
The online casino product is the second developed in-house for the US market by Tipico’s US technology business following the launch of proprietary sportsbooks in New Jersey and Colorado.
In August, Tipico launched a new US development hub in Denver, Colorado, targeting increased resources in software development, cloud infrastructure, native and mobile app development, product management, and data engineering.
Building on these launches, Tipico has said it plans to launch sportsbook apps in Iowa during Q4 and Indiana during Q1 2022 following the agreement of a market-access deal in both states with Caesars in September.