Exclusive: A Game Above appoints Nicolas Fleiderman as new CEO
Experienced igaming exec joins CRM omni-channel start-up with focus on US and Latam
A Game Above has appointed igaming industry veteran Nicolas Fleiderman as the group’s new chief executive.
He has held senior roles across the B2B and B2C sectors, having spent time as CEO of Europe-Bet between 2014 and 2015 and as EveryMatrix CCO between October 2016 and June 2017.
In his role as CEO, Fleiderman will be responsible for client development, company strategy and P&L.
A Game Above also noted that following Fleiderman’s appointment, omni-channel would be a key target for the group moving forwards across online, retail and leisure.
Fleiderman will split his time between Tel Aviv and Copenhagen.
Speaking to EGR, Fleiderman said: “Since my first meeting with the A Game Above team last year, I was fascinated by their business model and the team’s confidence in their unique campaigns.
“The more we talked about the future of the industry, given our different perspectives, the more I felt I could add the required leadership and direction that would make for a powerful sum of the parts,” he added.
Speaking on this importance of the omni-channel approach, Fleiderman said: “Omni-channel is extremely important as more jurisdictions become regulated, the strong brick-and-mortar brands need to compete against online-only giants.
“On the ground live marketing can have a much greater impact than online-only. We’ve been one of few agencies to show that omni-channel marketing can be achieved for the online-only brands, particularly in the US and Denmark from our recent work,” he added.
Finally, Fleiderman said A Game Above would continue to focus on its US ventures, as well as looking to expand its presence in Latam.