Sportradar to launch 24-hour betting info network

Sportradar has announced plans to launch a 24-hour network dedicated to sports betting programming.

The data giant has partnered with media and programming company SportsGrid to develop the US-facing network, which is yet to be named.

According to a statement, the new partnership marries Sportradar’s ad tech, OTT technology and data with SportsGrid’s “engaging original programming,” providing fans with coverage and analysis of stats and odds across professional sports.

“Sportradar is always looking to enhance the fan experience through the use of data and technology,” said Jason Sukhraj, SVP US advertising and OTT at Sportradar.

“Collaborating with the SportsGrid executive team provides us with the platform to mesh our core competencies around betting with their programming talent and address the increasing demand for information and content geared around sports gaming.”

Sportradar aims to make money selling ads on the network to operators looking to reach the betting community.

SportsGrid resident Louis M. Maione added: “The integration of Sportradar data and technology into our content is game changing for our free twenty-four hour audio and video gambling network.

“This partnership showcases our combined vision of delivering the true convergence of content, data, and gaming to the millions of sports fans craving this informative and entertaining programming.”

A sizzle reel of the new network can be seen here.