Content marketing

Why affiliates are the real content kings

Simon Copperstone, head of content at, explains why operators should take a leaf out of affiliates’ books when it comes to getting the most out of their content marketing strategy

With acquisition costs on the rise and advertising costs spiralling, operators need to consider all elements of their marketing mix are optimised – even areas they may not have focused upon previously. Many operators are missing the ideal opportunity to get more eyes on their websites for longer via a sound content marketing strategy. It…

Affiliate marketing | Content marketing | Videoslots