Women in gaming: Is our marketing diverse enough in igaming?

As part of our International Women's Day series this month, Crystal Content MD Sharon McFarlane urges the importance of gender inclusivity in campaigns and messaging to cater for diverse audiences

With a background in marketing, what struck me most when entering the world of igaming 11 years ago was that in spite of the number of women utilising online casinos and sports betting sites increasing – there was a definitive bias towards men when it came to understanding player behaviour, and in turn the marketing…

Campaigns | Crystal Content | Marketing | Messaging | Sharon McFarlane