Widening the net to improve conversion rates

Ahead of the new football season, OtherLevels’ general manager, EMEA, explains why operators need to embrace new messaging channels and techniques

As the new football season gets underway, bookmakers will be jostling for position to make their voices heard in what is the peak time to acquire new customers to their business. The battle for sign-ups will be fiercer than ever this year after a summer without a major football tournament, as operators look to make…

Email marketing | Launches | OtherLevels | Push notifications