Why you need to get all your acquisition ducks in a row

Klas Winberg, VP of sales & marketing at Catena Media, believes operators should cease to have dedicated affiliate departments

Gambling operators should desist from having affiliate departments. I realise this is a bold statement coming from an affiliate whose relationships are, to a large extent, built on the relationship with various affiliate departments. However, I feel I am entirely justified with this controversial claim for a number of reasons, which I would like to…

Acquisition | Affiliates | Catena Media | Klas Winberg | PPC | SEO