Why the gambling industry should avoid the unregulated world of social media influencers

Rightlander founder Ian Sims warns the industry to prepare for further regulatory headaches if it chooses to embrace the unregulated marketing trend of online video influencers

We now live in the marketing age of the "influencer”, people whose knowledge we recognise, whose lives we covet or whose enthusiasm for all things inane is either admirable or baffling. But whether you understand it or not, the fact of the matter is that if it wasn't a successful marketing channel, you wouldn't have…

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