Content marketing

Why sophisticated in-game marketing tools will be a key differentiator

Jo Purvis, director of marketing and relationships at Blueprint Gaming, on how the online casino market is sharpening the way in which it interacts with players through advanced marketing features

Competition within the online casino market is intensifying. Operators face an uphill battle in differentiating themselves in such a saturated marketplace, while the ongoing scrutiny around regulatory requirements only adds to the challenges for achieving business growth in a tough climate. From a marketing perspective, the current state of play may seem like a never-ending…

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