Why new channels present new opportunities for gaming marketers

Adi Dagan, CEO and co-founder of Beehive, on the importance of delivering targeted omni-channel marketing messages to players

‘Omni-channel’ has become much more than an industry buzzword banded about at gambling conferences. Many operators these days are serving up a more unified and consistent user experience for their customers across multiple devices. Indeed, many consumers now flit back and forth between desktop, laptop, smartphone and tablet during a typical working day. They certainly…

Adi Dagan | Beehive | CRM | Omni-channel