Why combining realtime and batch data is the only way to keep players engaged

The “marketing best practices” discussion among marketers in gaming in the last few years has been marked by a shift to trigger-driven marketing, centered around realtime data usage. This has led to a fallacy that marketers should only use realtime data. Here’s why you should avoid this approach

Last year, a Gartner survey found that 66% of marketers indicate that event-triggered multichannel marketing is their primary approach for delivering marketing messages to customers and prospects. However, this number comes up well short when compared to 87% that back in 2017 projected that their organisation’s multichannel marketing would be primarily event-triggered by 2019. Why…

CRM | Optimove | Real-time marketing