Why brands should move fast to embrace the FIFA esports opportunity

Talal Musa, consumer PR and communities manager at Gfinity, urges brands to join the party as esports moves beyond first person shooter games

Football is the world’s game – but in terms of popularity, the EA Sports FIFA video game phenomenon is now hot on its heels. As esports and competitive gaming have exploded in popularity, games such as Call of Duty and Overwatch have been the trailblazers, with Fortnite now joining in. But now, EA FIFA’s 260…

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