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Which five common PPC mistakes are being made by businesses?

Georgie White, copywriter at Mediaworks, highlights five common PPC mistakes that are easy to put right

When it comes to online marketing for businesses, it’s crucial to consider everything from search engine optimisation (SEO) to conversion rate optimisation (CRO). Although these are just two ways to increase rankings and sales for your brand, there are other areas that you should be looking at too. Pay-Per-Click, otherwise known as PPC, is one…

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