When cookies crumble: How to personalise online gambling in light of the third-party cookie ban

As Google Chrome’s ban on third-party cookies creeps nears its one-year countdown, Andy McNab, VP EMEA FanPlayr, explores why online gambling organisations need to seriously rethink their marketing and advertising strategies or risk losing out on business
Artificial intelligence | Data | Fanplayr | GDPR | Google | Marketing | Online casino | Search