When cookies crumble: How to personalise online gambling in light of the third-party cookie ban

As Google Chrome’s ban on third-party cookies creeps nears its one-year countdown, Andy McNab, VP EMEA FanPlayr, explores why online gambling organisations need to seriously rethink their marketing and advertising strategies or risk losing out on business

For online casinos and gambling companies, tracking website visitors is a crucial part of their marketing strategies to understand visitor habits and personalise services and advertisements. However, the rising privacy concerns prompted by the EU’s GDPR and resulting third-party cookie ban present the online gambling market with quite a challenge of how to deliver high…

Artificial intelligence | Data | Fanplayr | GDPR | Google | Marketing | Online casino | Search