Content marketing

Time to stop making content for audiences who don’t care

Media Chain’s director of gaming Tom Sweeney urges brands to tailor their social media marketing to the right demographic

“Content” has been the buzzword for marketers for too long. Brands are creating content that no one is looking for or cares about – they’re wasting time and they’re wasting money. Brands must know their audience when using social as part of their marketing. It’s not just about demographics or who they are – it’s…

Content marketing | Media Chain | Oddsmonkey | Social media