The sound of success

Warren Ashurst, broadcast manager and English content editor at Independent Content Services, on why audio and visual content will be key to bookmakers attracting and retaining players this football season

The 2017-18 football season is now underway, and bookmakers large and small are going for goal in what looks set to be a tough season ahead. With more bets now being placed on mobile than desktop, and with in-play wagers dominating the market, live coverage is vital for operators and marketers seeking to attract, retain…

CRM | Premier League | Retention | Technology