Social media

The secret to brand social media success? Be human

Marketing expert Carlos Gil describes why behaving like a brand on social media could see consumers switch off

Today’s marketers are understandably frustrated by how difficult it can be to gain traction on social media. Your company may have spent significant amounts of time and money building up follower counts, only to have algorithms change, causing your organic reach to plummet. But the main secret to overcoming the limits of organic reach isn’t…

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