The rise of user-generated acquisition offers

Neil Roarty, editor of, explains the thinking behind the evolving acquisition offers bookmakers are serving up for the Champions League

The UEFA Champions League returned to our screens this month and with that comes a new wave of bookmaker marketing campaigns. This year there has been a notably different tack from the big firms, with the traditional money back specials being eschewed for some more innovative marketing strategies, aimed at both bringing in new customers…

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