Strategy

The race for gaming engagement in the gambling sector

Niall Moody, managing director, Nano Interactive, discusses why the future lies in taking contextual ad targeting to the next level and how combining this with ‘live intent signals’ is the magic formula

One impact of the Covid-19 pandemic has been a surge in gaming interest and hours from consumers. We have seen that UK searches for gaming brands and products have increased by an average of 33% since the start of lockdown as of March 2020. While interest is at a high, so is competition for consumer…

Advertising | Covid-19 | Customer engagement | Marketing | Nano Interactive | Niall Moody | Social media | Strategy

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