The key to anxiety-free holiday promotions

CRM specialist Bhopendra Rathore provides his top tips for managing promotions this holiday season

Disclaimer! This article does not contain any fancy advice on how to make your life easier this holiday season. It may comfort you that almost everyone faces the same challenges in delivering that magical holiday season promotion. It is a summary of the mistakes I have made, wrapped in a slightly preachy tone. Most common…

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