The benefits of a mobile-first marketing approach

Mobilt CMO Michael Rasmussen reveals how operators can avoid serious tech headaches with UA strategies centred around handheld devices

According to the latest predictions from H2 Gambling Capital, mobile is set to outgrow desktop over the next four years, yet it is important to note that desktop still carries some weight in the process of transitioning towards mobile. Furthermore, gross gaming revenue (GGR) from mobile gambling is predicted to double over the next five…