The American dream

Neil Roarty, editor of, looks at the opportunities for UK affiliates arising from the growing popularity of NFL

Las Vegas reported that last year’s $132.5m wagered on Super Bowl 50 was a new record for any sporting event. That, however, was merely a drop in the ocean compared to the estimated $4.2bn wagered worldwide on the Denver Broncos win over the Carolina Panthers. That figure is eye-popping and anyone who is in any…

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