The 22 immutable laws of marketing for igaming: The law of the mind

In the fourth instalment of a monthly series of articles on marketing strategy, RIZE Digital founder Nick Garner takes us through the 22 laws of marketing

“It’s better to be first in the mind than to be first in the marketplace.” Last time I talked about ‘law of category’, which says “Aim to be number one in your market category. If you can’t do that, pick a low competition growth category or start a new category. Why? Once habits form and…

888 | Casumo | LeoVegas | Nick Garner | RIZE Digital | Strategy