The 22 immutable laws of marketing for igaming: The law of category 

In the third instalment of a monthly series of articles on marketing strategy, RIZE Digital founder Nick Garner takes us through the 22 laws of marketing

“If you can’t be first in a category, set up a new category you can be first in.” Last time I talked about ‘the law of first winners’, which says: Being first winner in a new market is better…than having a better product in a consolidated market. This time, I want to talk about the importance…

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