The 22 immutable laws of marketing for igaming: First winners

In the second instalment of a monthly series of articles on marketing strategy, RIZE Digital founder Nick Garner takes us through the 22 laws of marketing

Law 1: The law of first winners “It’s better to be first than it is to be better.” Or in other words, being first winner in a new market is better than having a better product in an old market. It’s better to be the first strong brand in a new ‘0 to 1’ market…

Betfair | Nick Garner | RIZE Digital | Strategy