Strategy

Shift your eyes off Google for PPC success

Diginius CEO Nate Burke explains how the use of PPC platforms outside the search engine giant can help maximise results

Google has long been the PPC platform of choice for digital marketers. And for good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail,…

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