Content marketing

Sharpening the bonus delivery through real time data

Jane Ryan, COO at Nektan, on how it’s imperative for operators to have bonusing tools at platform level that deliver real-time choices for players

Restrictions on the way operators can market their product offering to end users is driving even more emphasis on retention and reactivation techniques. Various changes in mature casino markets, such as the UK, indicate that player acquisition will continue to be expensive, which means holding onto existing customers is imperative. Delivering a quality product to…

Bonusing | Content marketing | Nektan | Personalisation