Content marketing

Racing Post: Content is still king

Eugene Delany, B2B director at Racing Post, analyses how engaging content can lead to more bets placed at higher stakes by increasing the webpage dwell time of customers

In today’s busy world of apps, mobiles and social media, it is challenging for gaming companies to engage consumers and provide key information on the numerous markets available. However, breaking through the clutter, many major bookmakers have learned the key to strong customer engagement and retention is high-quality expert content. Companies that previously focused solely…

Content marketing | Racing Post