Promoted feature: Nossa Aposta collaborates with Paulo Futre in nationwide campaign

Leading Portuguese brand Nossa Aposta has big plans to expand its business to hundreds of selected branding outlets. CEO Tiago Almeida speaks out about the company’s strategy

Nossa Aposta is currently preparing to expand its business to selected outlets via a cutting-edge strategy developed by the new management team and selected affiliates.

The company is running a national campaign with footballer Paulo Futre, the former FC Porto, Atletico Madrid and Portugal star. Futre developed his career with his explosive form, dribbles and unique style, and was one of the most cherished legends of Spanish La Liga during the 80s and 90s. He is currently a famous TV pundit for the Portuguese TV channel Correio da Manhã TV (CMTV) as well as other networks in Spain.

Tiago Almeida, chief executive officer for Nossa Aposta, had this to say about the company’s plans: “The new season campaign is another important milestone that will kick off our communication strategy for the next year. It is also part of our strategic goals to expand our offer to a few hundred selected branding outlets, which will be important to diversify our brand awareness in a market that is still very far from being saturated.

“In terms of product, the recent addition of the ‘AI ​​Nossa’ betting assistant, which offers more than 3,000 real-time betting suggestions, is an added value business tool that will provide more entertainment options to our players and increase average session times. Furthermore, Paulo Futre’s image and Nossa Aposta’s core values will keep offering gamblers a sense of belonging and security that are part of our attitude in life and business.”

Last week, the company held an invitation-only event in Lisbon for over 50 people, including super affiliates and suppliers, to kick off the new campaign and strategy.

View the campaign advert on YouTube:

About Nossa Aposta

Nossa Aposta

Nossa Aposta is an online gaming and betting company owned by the Portuguese publicly listed holding media group Cofina. Nossa Aposta runs on Aspire Global platform and aggregates exclusive content from other strategic suppliers. It operates the local domain

The company offers pre-match and live betting services and casino exclusive content and employs a highly talented and exceptionally experienced team.

Since its launch in 2017, the Lisbon-headquartered company has experienced significant growth. It currently owns two gaming licences, issued by Serviço de Regulação e Inspeção de Jogos (SRIJ), and is continually diversifying its portfolio.

Born in Portugal in 1985, Tiago Almeida started his career in the online gaming industry in 2006. With professional experience in leading companies like bwin and Dragonfish, he was involved in different senior operational and marketing roles focused on the Latin American market, and headed the leading B2B platform Sportingtech for three years. Almeida also co-founded Betzest with fellow igaming veteran Marius Flip.

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