Content marketing

Programmatic advertising is dying but not dead

Sam Behar, head of marketing at Marathonbet, documents the slow decline of programmatic since 2012 and details which techniques could be used to rejuvenate the channel

OK so it’s 2012. Coming out of the depths of sustained economic unrest, there is increased hype around a “new” way of acquiring customers online. Everyone selling it, everyone building it and everyone adding it to media plans all get together and decide to collude in the argument that this isn’t nonsense and is in…

Advertising | Content marketing | Marathonbet | Programmatic | Sam Behar

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