Content marketing

Personalised engagement in a virtual world

Steve Tan, director of customer success for Urban Airship, on the impact of personalised messaging in the egaming sector

The gaming industry has undergone fundamental change. Expansion across continents, channels and devices has led to a pervasive, virtual global economy, in which consumers are able to play or make a bet from almost anywhere in the world. With the online sector estimated to be worth $44.5bn and rising, gaming is a growing opportunity. Millions…

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