Navigating Google’s switch from search engine to publisher

Better Collective’s Alexander Rehnborg considers whether Google’s switch in strategy is an opportunity or a threat

Interactive featured snippets, FAQ rich snippets, People Also Ask boxes – as affiliate marketers we often try to grab whatever piece of Google’s real estate that is currently being offered. But with a dominant search engine slowly transforming into a de facto online publisher, the key strategic question for many new on-page SEO tactics may…

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