Marketing’s intelligent future

Beehive CEO Adi Dagan on how artificial intelligence is becoming an increasingly important part of marketing, and how it will continue to transform the way operators communicate with players

As with big data a few years ago, artificial intelligence (AI) is something the gaming community likes to talk about a lot, without always understanding exactly how to best leverage its undeniable power. We are constantly told that AI will change marketing, but I believe it is important to first take a step back to…

Artificial intelligence | Beehive | Technology