Marketing should be driving the X in CX

Oracle Marketing Cloud explains why it is time for marketers to embrace a leadership role in the customer experience

Users are a gaming company's biggest asset and, in the age of the customer, the quality of experience has become perhaps the most significant area of competitive advantage and differentiation. Marketers need to take responsibility for delivering a great customer experience, as they have access to the data that shows true insight into the user’s…

Customer experience | Martech | Oracle Marketing Cloud | Sylvia Jensen | Technology