Marketing Nigeria: Africa’s fastest growing betting destination

Amelco’s Duane Addo takes a deep dive into Nigerian betting habits and offers his take on the latest gambling trends there, as well as the effects Covid-19 has had on the sector

Africa is as diverse as it is large, which perfectly mirrors the nature of its gambling sector. While betting across the continent follows similar trends and styles, there are undoubtedly subtle differences from country to country. Any operator approaching the continent with a ‘one size fits all’ strategy would do well to go back to…

Africa | Amelco | Strategy